International delivery service Just Eat reported an increase in vegetarian and vegan orders in 2017.
Last week International delivery service Just Eat announced that orders for vegan and vegetarian food increased by 987 % in 2017, which is amazing news. The company, which has delivery hubs in 15 countries, including Mexico, Ireland, and France reported that 33 % of its partner restaurants now offer vegan options. “These results are a good insight into the future consumer trends,” said Edel Kanine, Just Eat Marketing Director and while convenience will continue to be key for consumers next year and beyond, we know that they are increasingly looking for more diverse, healthy, gluten-free, and plant-based vegan options.” Just Eat’s statistics match those of United States-based delivery service GrubHub, which named vegan food as the hottest delivery trend in the first half of 2017.
But, what about 2018?
In its recent year-end report, food industry media outlet Foodnavigator USA as top trends to watch in 2018 named several plant-based innovations. Within top 10 trends that will capture consumer interest in the coming year, are counted innovative technologies such as “clean meat” or cultured meat, plant-based proteins, and cleaner labels.
We can expect more investment and innovation in plant-based meat and dairy alternatives in 2018, as a result of increased interest in plant-based foods. The benefit is multisided. It’s good for environment, human health, and animal friendly.
Food companies want to connect with the next generation of mindful consumers. So, plant-based foods such as chickpea proteins, peanut-based milk, and burgers from meatless brands Impossible Foods and Beyond Meat will continue to gain market share in 2018. A huge number of research firms, retailers, and media outlets, including meat industry publication Meat + Poultry have confirmed that plant-based foods is a major trend in 2017 and predicted their growth in the 2018.